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To support change and improve your business, brands, like your systems and equipment, all need investment to be maintained and updated.

Selecting Brand Colours

Due care and consideration

Business and brand mergers or acquisitions, new product launches, poor customer perception, competitor actions or new business direction are all important key factors when deciding to rebrand.

We understand the emotions attached to brands, their early development and history. We work with care and consideration for family businesses, SME’s, membership and not for profit organisations, where necessary retaining any relevant brand heritage.

Whatever the factor, all rebrand programmes are likely to become sensitive issues and need careful handling. We are familiar with the confidential nature of business change and are well versed in handling the emotive aspects of delivering such projects with tact and diplomacy.

Rejuvenating your brand style

Our DNA process provides a unique business-wide profile of your business. This valuable information helps us to assess your business vision, brand position and customers perception.

We then apply our findings to evolve and rejuvenates your brand to make it more business and market relevant. The whole process delivers a new sense of anticipation and excitement inside the business and out, driving enthusiasm, new opportunities and loyalties.


  • Brand investigation and audits.
  • Brand vision and values, strategy, naming, tone of voice.
  • Brand design, brand architecture.
  • Brand environment and touchpoints.
  • Brand Identity guidelines, colour schemes, sign schemes.

We provide a hand holding process to support your journey through assessment and review of the current brand to develop and nurture the right solution to take you forward.

I am writing to thank you for the excellent work recently produced for Financial Objects and to mark my appreciation for the way in which these demanding projects have been managed. The Annual Review and R7 documents, in particular, were very well received by our staff and clients…they fully compliment the strong corporate identity created for this company. You have earned our respect for your pragmatism and success in consistently delivering our projects on time.

Jes Dorrell
Financial Objects.


CALL 0754 522 7151

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